Area Sales Manager – Colombo

Key Responsibilities

• Lead and motivate the sales team to achieve Sales, GP, RD, and Product Wise targets.
• Ensure distributors maintain a 14 days inventory, adhere to warehousing standards (FIFO, freshness), and have vehicles available for timely stock delivery.
• Implement and follow the Permanent Journey Plan to cover all outlets, achieve redistribution targets, and ensure prompt billing by sales representatives.
• Service outlets with competitive trading terms, maintain POS materials, and manage merchandising to enhance visibility and sales.
• Follow monthly sales activity guidelines, utilizing market data and competitor insights for informed decision-making and strategic planning.
• Cultivate strong relationships with distributors and retailers to foster collaboration and mutual success.

Ideal Candidate Should Possess:

• Bachelor’s degree or professional qualification in Marketing, Business Management, or a related field.
• Minimum 5 years of experience in FMCG sales, with at least 2 years in a managerial role.
• Strong leadership, negotiation, and communication skills.
• Proficiency in sales analytics and reporting tools.
• A proven track record of achieving sales targets.

The selected candidate will receive an attractive remuneration package, in keeping with the market standards.

Please send your CV with the names and addresses of two non-related referees to [email protected] with the post applied marked clearly in the subject line to reach us within 10 days of this advertisement.